Def the most touristy spot along the Riviera Maya, but certainly not one to write off. Cancún is where you go to avail of ridiculous all-inclusive deals that entail limitless amounts food and tequila. More here.
It's also where you can swim with an expansive mass of underwater sculptures.
February isn't high season for the Yucatán, but if you generally prefer quieter places to stay, maybe come for a visit but don't stay here.